A city steeped in tradition but bustling with innovation. "Where tradition is always new" was born. Four seasons of filming created a campaign covering arts, recreation, food and wine, and more in documentary clips with hometown musician Dave Matthews donating the background track to bring it all to life year round. The campaign was created with Payne, Ross Advertising to target specific audiences and interests digitally year round.

Writer/Producer/Creative Director Agency: Payne, Ross