A city steeped in tradition but bustling with innovation. "Where tradition is always new" was born. Four seasons of filming created a campaign covering arts, recreation, food and wine, and more in documentary clips with hometown musician Dave Matthews donating the background track to bring it all to life year round. The campaign was created with Payne, Ross Advertising to target specific audiences and interests digitally year round.

Writer/Producer/Creative Director Agency: Payne, Ross

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    Barfight Media is a production company in Charlottesville and Richmond, Virginia production company with an award-winning advertising agency built to  create new and unexpected branding and digital breakthroughs. Our RIchmond, Virginia office also delivers the latest in digital and video to create films and content worth watching again. We have been featured on NBC, ESPN, CBS and award shows around the world and our own backyard. PHONE: (804) 424-1622